NBA FRANCHISE EDITION
Converse was born in basketball. With this project, I was excited to reconnect to the brands roots. My team originally experimented with creating Chucks out official game jerseys. The products that resulted came out amazing and felt very premium. That pack was super limited, so we wanted to create a version that retained that premium feel and was easier to produce for our core consumer. I laid out the graphics so that the laterals had an instantly recognizable piece of the teams jersey and the medials had more subtle ties to the trims and detailing of the jersey. An embroidered team logo on the tongue adds a consistent element to pull the whole collection together.