LOVE THE PROGRESS
A group of talented female designers at Converse pulled me in to do graphics for this collection. The mission was to create a footwear collection to empower young women. Graphics can quickly get too sweet when incorporating hearts so the challenge here was figuring out how to do it in a tough way. We accomplished this with bold messaging and a mature color palette. The collection was accompanied by an amazing campaign that encouraged the consumer to redefine what it means to be female.
LOVE FEARLESSLY
The overwhelming success of Love the Progress led to a follow-up with the Love Fearlessly collection. I wanted to continue the tough but feminine theme. I watched and was heavily influenced by the movie, League of Their Own. The pinstripe hearts and text are inspired by baseball jerseys. We also continued with the bold messaging and unorthodox graphic placement that helped make the first collection a success.
