STAND FOR SOMETHING

The I Stand For collection was the brain child of myself and color designer, Nico Rodriguez. Inspired by protesters and their signs, uniting for what they believe in, we wanted to create a sneaker that encouraged the consumer to tell the world what they stand for. We didn’t want it to correlate to a specific cause, but to be used as a canvas for our consumer to express what they are passionate about. The graphic we used starts the conversation and the bright yellow pop color forces the eye to look. The launch was accompanied by an inspiring campaign with the women of SiKK magazine, a student publication out of Washington, D.C.